Fashion Continent

	OJSC “Fashion Continent”
Entry and exit date	2007 - currently
Investment size and stake	US $15.3m (28% stake)
Business description	OJSC Fashion Continent operates a chain of stores women`s apparel with the brandname "INCITY" As of 31 August 2010 this chain of stores operates 218 stores compared to 77 stores at the entry of the UCP
Reasons for investment	Utilize strong sector expertise of the UCP team in the retail sector Very strong management team Competitive business model High growth sector with low penetration of successful brands
Strategy for value creation	Switch over to a fast fashion model Sector consolidation Expand the line of formats and brands

United Capital Partners Advisory
Paveletskaya Plaza, 2 Paveletskaya Square, bld 2 , Moscow 115054, Russia
Phone: +7 (495) 643-11-00, Fax: +7 (495) 643-13-00
info@ucpfund.com